Ways To Achieve A Good Google PR
Posted By on December 1, 2009
It is no secret that in order to get your website ranked highly in the results pages of search engines like Google, you need to have links pointing at your site, and lots of them. But some links are worth more than others. You can be ranked above a site that has 20,000 links with 3000 if yours are of a better quality.
When calculating how much a link from a given site will be worth, there are several factors that count but you can more or less boil it down the Google Page Rank of the site/page you will be receiving the link from.
Google basically gives every page it finds a rank from 0 to 10. This wont happen straight away because Google only reviews Page Rank (PR) every six months or so. The highest rank is of course, 10 and lowest is 0 however there are some pages that simply have no PR (the PR just reads as n/a) and these will probably be new sites that Google hasn’t found yet, or a fairly insignificant page deep in the site, or in the worst case scenario it could mean that Google has blacklisted that site. PR 10 sites are very rarely seen (except google.com) as there are only around 9 in existence.
So what is there to gain from a good PR? Well, if your site receives a link from a high PR site like a PR 7 or 8, then it will massively more beneficial than a link from a PR 1 or 2 site. In essence, what PR is, is how valuable and genuine Google considers the content of your page to be on a scale of 0-10. Each link counts as a vote for the integrity of the page it is linking to, and so if a PR 8 page votes for you then Google concludes that your page must be of high value, because a high value site says it is, and it will therefore push you further up the results rankings.
Having a high PR page does not directly benefit you, but it does mean that you will be in a position to offer better quality links out to other sites, and so you can then request high quality links back. So the higher your PR, the better chance you’ve got of being ranked highly, but only if you do the work to get the links, it wont do anything on its own.
When you first start trying to get some PR for your site, you will be faced with what is almost a catch 22 situation in that the main way in which PR is achieved, is by getting quality links. However, people will be unwilling to give you and quality links until you have some PR to give them a quality link back. So to start with, it is rather a long process.
A good way to start your campaign for high quality links is to find sites like yours, not necessarily theme related (although this does help) but sites that are relatively new and are eager to get links. These sites will be a good starting point for your linking because in six months to a years time these sites will have some PR (probably no more than 2 or 3 but that’s still well worth having) and so in the long term will be highly beneficial to your sites search engine rankings, and your PR, meaning you can start exchanging links with higher and higher PR sites.
There are other things that are taken into account when Google calculates your PR. Obviously nobody knows all of them except the people who develop the system, otherwise everyone would manipulate it to give them good PR, but what we do know is that sites that are regularly updated with fresh new content hold far more sway with Google and other search engines than sites that are left for long periods of time.
This is because the content will appear to have gone stale after a while; after all, news wouldn’t be news if it was old! Google likes to be able to give its searchers the most up to date and relevant information it can, and so sites that are regularly updated will be given preference.
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